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Scientific degree, title:

Position:

Department of Marketing, Deputy Director for International Activity Balatsky Academic and Scientific Institute of Finance, Economics and Management, Sumy State University

Main disciplines:

  • Marketing Advanced 
  • Marketing
  • Business Planning

Research interests:

Green Marketing, Green Brand, Green Investment, Green Economics, Green Bonds, Alternative Energy Resources; Environmental Management and Audit in Corporate Sector of Economy, Sustainable Development and Education

Scientific projects:

Scientific Supervisor:
  • “Stochastic modelling of road map for harmonizing national and European standards for energy market regulation in the transition to a circular and carbon-free economy” (0120U104807, National Research Foundation of Ukraine project, 2020-2021 years)
Responsible executor:
  • "Green investing: cointegration model of transmission ESG effects in the chain "green brand of Ukraine - social responsibility of business" (0121U100468, Ministry of Education and Science of Ukraine), 2021-2023 years
  • "Modeling mechanisms for minimizing energy efficiency gaps in the context of the Sustainable Development Goals: a communicative network of stakeholder interaction" (0120U102002, Ministry of Education and Science of Ukraine), 2020-2022 years. 
  • “Foresight-forecasting the stability of the national economy: from socio-ecological and economic contradictions to the convergent model" (0117U003932, Ministry of Education and Science of Ukraine), 2017-2020 years.

    Co-executor:
  • “Causal Modeling of Stakeholder Collaboration in Green Production: Congruence of Socio-Ecological and Economic Contradictions” (0119U101860, Ministry of Education and Science of Ukraine), 2019-2021 years.
  • “Corporate Social and Environmental Responsibility for Sustainable Development: Partnership of Stakeholders in the Real, Financial and Public Sectors of the Economy” (0117U003933, Ministry of Education and Science of Ukraine), 2017-2020 years.
  • “Economic-mathematical modelling of the mechanism for restoring public trust in the financial sector: a guarantee for the economic security of Ukraine” (0117U003924, Ministry of Education and Science of Ukraine), 2017-2020 years.
  • “Organizational and economic mechanisms for stimulating renewable energy development in Ukraine” (0117U002254, Ministry of Education and Science of Ukraine).

Education and work experience:

2020–Present: membership International Social Marketing Association
2020–Present: Scholars of Cabinet Ministry of Ukraine for Young Scientists
26 April 2020:
 Doctor of Science in Economics, speciality: Economics and Management of Enterprises
28 Aug 2020Present: Associate Professor, Department of Marketing, Sumy State University, Sumy (Ukraine)
1 Nov 2018–5 Nov 2019: Doctoral program graduation. Dr. Sc. thesis “Marketing and Management of Green Investment”, speciality: Economics and Management of Enterprises.
2018 – Present: Deputy Editor-in-Chief SJ “Marketing and Management of Innovations (Web of Science)
2020–Present: Editor-in-Chief "Health Economics and Management Review"
05 Jul 2020–Present: membership European Organization of Scientific Research and Doctoral Studies.
2020–Present: Membership of Editorial Board "Environmental & Socio-economic Studies", Section’s Editor "Economics and Sustainable Development" (Scopus and Web of Science).
2020Present: 
Membership of Editorial Board Organizacija (Journal of Management, Information Systems and Human Resources) (Scopus та Web of Science).
2020–Present: 
Membership of Editorial Board HighTech and Innovation Journal 
2020–Present: Membership of Editorial Board "Economics and Culture"
2020–Present: Membership of Editorial Board "Forum Scientiae Oeconomia(Scopus)
2017–Present: Membership of Editorial Board "SocioEconomic Challenges (SEC)"
2013–2019: Membership of Editorial Board the International Scientific Journal "Mechanism of Economic Regulation".
2019–28 Aug 2020: Associate Professor, Economics, Entrepreneurship and Business Administration Department, Sumy State University, Sumy (Ukraine).
2018–Present: Membership of Editorial Board International Research Journal of Business Studies (IRJBS).
2015–2018: Senior lecturer, Economics and Business Administration Department, Sumy State University, Sumy (Ukraine).
2014–Present: Deputy Director for International Activity, Balatsky Academic and Scientific Institute of Finance, Economics and Management, Sumy State University, Sumy (Ukraine)
2012–2015: Assistant Professor, Economics and Business Administration Department, Sumy State University, Sumy (Ukraine).
25 Apr 2013: PhD in Economics (№ 013384)
1 Oct 2009–30 Oct 2012: PhD program graduation. PhD thesis: “Organizational and economic bases of environmental audit in the corporate sector”, speciality: Economy of Natural Resources and Environment, Sumy State University, Sumy (Ukraine).
1 Sep 2008–30 Jun 2009: Master of Economy of the Enterprise, Sumy State University, Sumy (Ukraine).
1 Sep 2004–30 Jun 2008: Bachelor of Economy of the Enterprise, Sumy State University, Sumy (Ukraine). 

The reviewer of the Scientific Journals:  "Energies", "Marketing and Management of Innovations", "Scientific Papers of Silesian University of Technology. Organization and Management Series", "Organizacija (Journal of Management, Information Systems and Human Resources)», International Research Journal of Business Studies (IRJBS), HighTech and Innovation Journal

Training:
Seminars of winners of  Erasmus+ Jean Monnet: how to successfully implement a project (0,2 ECTS, 6 hours, 2020 year) 

Supervisor of PhD student, Doctoral Students and Students:

PhD Students: Dubina Oleksii, Makerska Viktoria, Us Yana, Bruce Felix 

Doctoral Students: Honcharenko Tetyana

Сontract-based research

"Scientific conclusion" Economic justification for the artificial creation of restrictions on further sustainable development of the settlement by establishing in the development of its master plans, zoning plans and detailed plans of the maximum allowable height (storeys) of housing from the existing population and classification "(Getz I. V., agreement № 104 dated 01.06.2018)

"Assessment and development of proposals to improve search engine optimization" (Limited Liability Company "DIAS TIM", agreement № 53.19-2020.СП / 01 from 16.03.2020)

"Development of the web site of the Congress Center of Sumy State University. SEO", 2020

International projects:

Jean Monnet Module 619999-EPP-1-2020-1-UA-EPPJMO-MODULE «EU policy for SMEs: perspectives and challenges for Ukraine» 2020-2023.
Jean Monnet Module 620232-EPP-1-2020-1-UA-EPPJMO-MODULE «EU Carbon-free economy: best practices for Ukraine» 2020-2023.
Jean Monnet Module 573581-EPP-1-2016-1-UAEPPJMO-MODULE on “EU trade opportunities and challenges for Ukraine”.
Grant for Young Scientists by the Ukrainian Government (2017-2020)
Ukrainian-Lithuanian project. "Development of institutional and economic basis for sustainable development and green economy forming at regional level for 2016-2017 years.
Grant from Academia Aurea (Czech Republic) «Busieness Risks of SMEs in Ukraine» 01 June 2020 – 26 September 2020.
SCOPES IZ74Z0_160564 Switzerland National Scientific Fund (SNF) within the program of cooperation between Switzerland and Western European CountriesSCOPES IZ74Z0_160564 “Increase of the energetic security through Switzerland-Ukrainian-Estonian institutional partnership”

International programs:

Training in Institute for International Cooperation Development “Modern Marketing Research: Cognitive Technologies”, 150 hours (Poznan, Poland, 15 September – 15 October 2020).
Training in Institute for International Cooperation Development “Modern Trends in Marketing Research”, (Poznan, Poland, March-April 2020).
Training in University of Nebraska "Teaching Strategies for Virtual Classrooms Faculty Development Program” (Virtual class, USA,2020)
Scholarship holders of Fulbright Visiting Scholar Program (MA, USA, 2018-2019);
Scholarship holders of Latvian Government (Riga Technical University, 2018);
Scholarship holders of ITEC Program (India, 2018);
Scholarship holders of Erasmus+ program, University of Tartu (Estonia);
Training in Centre of Social Research (Igalo, Montenegro, 2018);
Scholarship holders of National Scholarship Programme of the Slovak Republic for the support of mobility of students, PhD students, university teachers, researchers and artists (2017).
Training in Lithuanian at Kaunas University of Technology „Economic basis of sustainable development and green economy: issues for Lithuania and Ukraine" (2016).
Training at Bloomberg Institute. Course: Bloomberg Market Concepts (BMC) (2016).
Training in Israeli Parliament, Jerusalem: "Greening of Parliaments – theoretical and practical issues for the Israeli Knesset and the Verkhovna Rada of Ukraine" (2016).
Training in Poland: Education for Sustainable Development "Engaging higher education in local and global challenges" (2016), "Scientific research with students at University: EU experience" (2016); "The European experience of organization the scientific, pedagogical and social work in Universities" (2015).
Training in Georgia, the Netherlands, Latvia.

Supervisor of PhD student, Doctoral Students and Students:

PhD Students: Dubina Oleksii, Makerska Viktoria, Us Yana, Bruce Felix 

Doctoral Students: Honcharenko Tetyana

Certificate of registration of the intellectual property right on the scientific work

  1. Lyulyov О.В., Pimonenko Т.V., Chygryn O. Y.  №101215 Algorithm for evaluating the effectiveness of the omnichannel marketing strategies to promote products of environmentally friendly production. 
  2. Pimonenko T. Kubatko O. №73918 «Basics of European economy and trade policy»
  3. Lyulyov O., Pimonenko T.  №83599 «Algorithm for determining the strength of the influence of the social factor on the macroeconomic stability of the country»
  4. Lyulyov O., Pimonenko T.  №83603 «Scientific and methodological approach to assessing the macroeconomic stability of low- and middle-income countries»
  5. Lyulyov O., Pimonenko T. №83600 «Scientific and methodological approach to the formation of a 4D model of the country's image as the main driver of improving macroeconomic stability»
  6. Lyulyov O., Pimonenko T. №83601 «Methods for determining the relationship between fiscal decentralization and macroeconomic stability»
  7. Lyulyov O., Pimonenko T.  Chygryn O. №94321 «Algorithm for assessing the country's brand as the main driver of macroeconomic stability of the national economy and sustainable economic growth»
  8. Lyulyov O., Pimonenko T.  №94322 «Scientific and methodological approach to assessing socio-ecological and economic contradictions, considering the drivers of macroeconomic stability of the national economy and sustainable economic growth»
  9. Lyulyov O., Pimonenko T., Us Y. №97958 «Algorithm for determining the strength of the impact of greenwashing on the macroeconomic stability of the country»
  10. Lyulyov O., Pimonenko T., Us Y., Reshetnyak Y. №100202 «Algorithm for forecasting scenarios of transition to a convergent model of national economy development depending on the probability of reputational losses as a result of exogenous and endogenous influences»
  11. Lyulyov O., Pimonenko T., Us Y., Reshetnyak Y. №100203 «Algorithm for determining the optimal values of socio-ecological and economic parameters and their relationships in developing a convergent model of the national economy»
  12. Lyulyov O., Pimonenko T., Us Y., Reshetnyak Y.  №100200 «Algorithm for determining a balanced system of drivers and a set of impulses to isolate and prevent possible socio-ecological and economic conflicts during the transformation processes of the national economy»